What is Mary B ?

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Mary B isn’t just a brand — it’s a blueprint for living exponentially.

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Founded by Marybeth Maselbas (Mary B^X), this brand exists at the intersection of creativity, strategy, empowerment, and audacious self-expression. From consulting for businesses on building magnetic cultures, to coaching women through glow-ups that transform every dimension of their lives, to capturing authentic stories through photography — Mary BX is a multi-hyphenate platform designed to help people and companies grow beyond limits.

Why the X?

Because X marks exponential. It’s the power of doubling down on your potential, owning your story, and scaling your dreams — personally, professionally, and creatively.

Mary B is built on three pillars:

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✨ Evolution: For people and businesses ready to level up. Through coaching, consulting, and strategic guidance, we help you sharpen your brand, your talent, and your leadership.

✨ Expression: From luxury pop-ups to nightlife performances, to photo shoots that tell your truest story, we believe life deserves to be lived (and shown) in full color.

✨ Empowerment: Especially for women, neurodivergent individuals, and those with invisible illnesses who are too often underestimated. We advocate, educate, and create spaces where you can thrive on your own terms.

Whether you’re here to reinvent your career, elevate your brand, plan an unforgettable event, or simply become the most unstoppable version of yourself — Mary BX is your catalyst.

About Mary B

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I’m Marybeth — but you can call me Mary B to the X.
The “X” stands for exponential — because I don’t believe in linear growth. I believe in multiplying what’s possible.

I’m a creative strategist, organizational architect, and performance artist who builds worlds where people and brands can grow exponentially. My career bridges two extremes — the artistry of entertainment and the precision of executive strategy — all powered by my obsession with human potential.

Through my parent brand, MaryBX, I founded the Exponential Ecosystem, a network of four visionary companies where people come to Immerse, Empower, Align, and Design their next evolution:

Exponential Entertainment Collective — entertainment, evolved.
Exponential Executive Council — leadership for the exponential era.
Exponential Empowerment Campaign — personal transformation through women’s leadership and wellness.
Exponential Aesthetic Studio — design and lifestyle architecture for exponential living.

Across these ventures, my mission stays the same: to make growth feel glamorous, leadership human, and success holistic. I’ve scaled companies to seven figures, coached executives through reinvention, produced immersive shows, and built communities where people become the best versions of themselves — without losing their sparkle.

My approach blends data with intuition, performance with purpose, and strategy with soul. Because when you integrate creativity and consciousness, business and beauty, what you build doesn’t just grow — it multiplies.

Ready to B eXponential too?